Q: What other marketing products are available?

In addition to the WIN marketing platform , Wine Industry Network offers a suite of wine industry marketing solutions ranging from Promoted Content to Banner Advertising and Events .

Question 1

How do I change my payment preferences or cancel my membership?

Accepted Answer

If you want to change or update the credit card on file for your WIN marketing platform membership billing, log into your account and go to your Company Page > Admin Center. In the Admin Center select Payment Methods and click the Add Credit Card button.

Once you’ve added the new credit card, you can make it the primary card for the account, which means that membership renewal will be billed to that card going forward.

Once you’ve selected a new primary credit card, you can delete any old cards you no longer want to be part of the account.

If you want to change your payment preferences between monthly or annual billing, or between credit card and check or ACH payment, please reach out to your WIN account manager.

If you want to cancel your WIN membership, please reach out to your WIN account manager 30 days prior to the next billing cycle.

Question 2

Why was my post not included in the newsletter?

Accepted Answer

There are several reasons a post on your WIN company page may not have been included in a newsletter:

Missed Deadline: Each of the four Product and Service Newsletter editions (PS News) go out once every two weeks (see schedule). For a post to be included, it must be posted in the two week window ending at 2pm on the day before the newsletter goes out. If you miss the 2pm cut-off, reach out to your WIN account manager, and they may still be able to get your post included in the next-day newsletter.

Wrong/Missing Category: When you create a post, you should select the categories that your post content is relevant for. The category selector dropdown is located just below the post title field, and you can select multiple categories if relevant. Selecting the categories ensures that your post shows up in the newsfeed of users with the matching categories of interest and in the relevant edition of PS News.

If you miscategorize your post, for example, by categorizing a post about packaging with the vineyard category, it will be screened out of the newsletter.

Below is a list of the categories that are included in each edition of PS News:

Vineyard / Grower: Vineyard/Viticulture, Business Management

Sales / Marketing: Marketing. Packaging, Sales, Tasting Room

Production / Winemaking: Packaging, Production, Production Services, Winemaking

Operations: Business Management, HR/Training, Infrastructure, Logistics

Wrong Post Type: When you create a post on your WIN company page, you can select from different post types that serve different purposes. For your post to be included in the next relevant newsletter, it needs to be either the “News” or “Video” type. “Event” type posts will also appear in the newsletter, but which edition they are included in depends on the event date rather than the posting date, so that upcoming events are included now and future events in later editions.

Too Many Posts: If you published more than two posts to your WIN company page during a two week window, the number of your posts included in a newsletter may be reduced to two.

Repeat/Duplicate Post: To ensure the quality of the newsletter for subscribers, we do not allow duplicate or repeat posts. If your post is not substantially different from your posts that were included in recent newsletters, they will be screened out.

However, you can repeat a post that didn’t appear in the newsletter recently, for example if you have an annual sale event, you can repost the same post you used last year and just change the date.

Question 3

Where will my post appear?

Accepted Answer

When you publish a post on your WIN company page, it will immediately appear at the top of the feed on your company page, but it will also be distributed to the wider WIN audience.

Newsfeed: Once published, your post will immediately appear at the top of the general WIN newsfeed where it is visible to any user visiting the site, whether they are logged in or not. Users who are logged in may prefer to view a newsfeed constrained to their interests, in which case your post will only appear to them if it falls within their categories of interest.

Social Media: We share multiple posts from WIN company pages to WIN’s social media channels (100,000+ followers) daily, but we cannot share all posts, so your post may or may not be shared.

We select posts for sharing based on a few criteria like how well we expect a post to perform on a social network, which is influenced by how engaging or newsworthy the content is and if it has a quality image included. We also try to include posts from different categories and companies to provide a broad scope of content for our social media followers.

We highly encourage you to share your WIN posts on your social media channels to get more exposure for your content. You can see in your Company Page reports tab how many visitors got to your WIN posts from social media links.

PS News: Your post will be included in the next relevant edition of the Product and Service Newsletter based on the categories you selected when creating the post. Read more about newsletter inclusion above. Posts are placed in a random order within their category of the appropriate Product & Service Newsletters to ensure fairness across all members.

Afternoon Brief: The stories in the daily Afternoon Brief newsletter (35,000 subscribers) are editorially selected, so there is no guarantee that your post will be included. However, the newsletter has a supplier news section, and the editor always reviews recent WIN company page posts and usually includes a few each day. Which posts are included are determined based on their potential newsworthiness or value and interest to the readers and weighed against what the competing stories of the day are.

Enhanced Exposure: If you have important news to share or want to highlight a new product, WIN offers Promoted Content Ads. These come with an additional fee, but they guarantee your announcement its own prominently placed section in either PS News or the Afternoon Brief for maximum visibility, and it also includes sharing across WIN social media channels.

Question 4

How do I place ads in the newsletter or on the website?

Accepted Answer

WIN members receive a discounted rate on all banner advertising (see rates and specifications here). To book a banner ad placement, reach out to your WIN account manager and let them know when and where you’d like to place the ads. Then they will confirm availability and provide you with a quote.

For banners placed in the Afternoon Brief, PS New, or on the wineindustrynetwork.com website, you can build the ad campaign on your WIN company page Advertising tab.

Click on the Add Campaign button, then name the campaign and designate the target URL. URLs can include custom UTM codes, but a UTM code will also be automatically applied to help you identify traffic from the campaign in your website analytics.

Once you’ve created the campaign, you can upload the banner artwork and name it.

The generated UTM code values are derived from the names you applied to your campaign and banner artwork:

utm_campaign=“campaign name”

utm_content=“banner name”

The banner placement is also reflected in the UTM code:

Afternoon Brief: utm_source=AfternoonBrief

PS News: utm_source=PSnews

wineindustrynetwork.com: utm_source=WIN

Activating the ads so that they appear in the newsletter or on the website is done by your WIN account manager, so you should let them know when you create or update your campaign.

Metrics for banners campaigns on the wineindustrynetwork.com website can be found in the Reports tab on your company page. For other campaigns, reach out to your WIN account manager for a report.

Question 5

How do I get help with my post or company page?

Accepted Answer

Every WIN member has a dedicated WIN account manager to help you succeed. To get help with a post or managing your WIN company page, reach out to your WIN account manager, and they will help you with technical questions and provide advice on best practices for your page and content.

If you don’t know who your WIN account manager is, reach out to any of the below, and they will connect with your account manager.

Kim Badenfort
📨 kim@wineindustrynetwork.com | 📞707-433-2557 x 104

Stephanie Carrillo
📨 stephanie@wineindustrynetwork.com | 📞 707-433-2557 x 108

Olivia Christie
📨 olivia@wineindustrynetwork.com | 📞 707-433-2557 x 107

Buffy Schaezlein
📨 buffy@wineindustrynetwork.com | 📞 707-433-2557 x 102

Question 6

How do I see how my posts are performing?

Accepted Answer

You can track the performance of your post on your WIN company page in the Reports tab.

At the top of the tap you can adjust the time span you want to see the report for. The default setting is for the last 30 days.

The report shows how many pageviews each of your posts received in the selected time span, and below that you can see the sources of the traffic.

Traffic Sources:

Direct*: Arrived directly to the post by typing in the url or from a link that could not be identified

Organic Search: Arrived on your post from a search engine result, e.g. Google or Bing

Product & Service News: Clicked on your story in the bi-weekly PS News

Afternoon Brief: Clicked on your story in the Afternoon Brief

Social Media: Arrived through a link posted to social media, e.g. Facebook or LinkedIn

WineIndustryNetwork.com: Clicked on your story in the WIN newsfeed or search results

Other*: The traffic source could not be identified as any of the above

*Note that the Direct and Other categories sometimes disguises traffic that belongs in one of the other categories because the identifying information was concealed.

It’s a good idea to keep track of how your posts perform, so you can evaluate what kind of content is working well for you and glean information on how to improve your page performance. If you have questions about the report and how to interpret it, reach out to your WIN account manager for help.

Question 7

How do I get admin access to my company page?

Accepted Answer

To get admin access to a WIN company page, you must first create a user account. Once you have a user account, reach out to your WIN account manager and ask them to grant you admin access to your company page.

When you receive admin access, your company page will show up in your User Menu under Company Pages.

Company pages can have multiple admins, and each admin will have their own unique user account and login credentials. If you need to revoke the admin access of one of the users, you can do that from your WIN company page admin center under Page Admins.

Question 8

How do I change who receives notifications for my company page?

Accepted Answer

It is important to make sure the notification settings for your company page are up to date, so you don’t miss any leads and inquiries. Users can reach out to you by using the form on the Contact tab or by clicking the “Send Me Info” button on any of your posts. Both of these actions result in an email being sent to the email address listed for notifications.

To update the primary notification email, go to your WIN company page admin center under Notifications.

If you want the notifications sent to multiple email addresses, you can enter multiple emails in the Contact Email field, but they must be comma separated. After updating the email address, remember to click the Save Changes button.

For the user inquiries mentioned above, individual notifications will be sent to the listed email addresses. For other user engagement actions (likes, comments, etc.), you can specify which you want to be notified for and how frequently.

Question 9

How can I train additional employees?

Accepted Answer

If a new member of your team is taking over or sharing in the management of your WIN company page, they should start by getting set up with admin access to the page as described above.

Next, reach out to your WIN account manager to schedule a Zoom training session to get an overview of the WIN marketing platform features and best practices for getting the most out of your WIN company page. A training session typically takes 15-30 minutes.

Alternatively, you can read through the WIN member resource library and watch the video tutorials on how to use the platform.

Question 10

What other marketing products are available?

Accepted Answer

In addition to the WIN marketing platform, Wine Industry Network offers a suite of wine industry marketing solutions ranging from Promoted Content to Banner Advertising and Events.

Question 11

Can I have more than one person receive the charge receipts?

Accepted Answer

Yes, when you enter the credit card information under Payment Preferences as described above, you can enter multiple email addresses to receive the charge receipts. Note that the emails have to be listed with comma separation.

Once you have entered credit card information, for security reasons you cannot edit it, but you can ask your WIN account manager to update or add additional email addresses to receive the charge receipt.

Posts by Andrew Jolivette

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