Member News: October 2026
Member News & Benefits
Get a Head Start on Your 2027 Marketing
Reaching winery and vineyard professionals isn’t like marketing to a broad consumer audience. There are a limited number of industry-specific channels where you can consistently reach the right decision-makers, which makes thoughtful planning and making the most of those channels even more important.
Now is the time to start mapping out your first- and second-quarter promotions. Product launches, educational content, webinars, events, thought-leadership campaigns, and ongoing visibility all work better when they’re planned as part of a larger strategy rather than added to the calendar at the last minute.
As a WIN Member, you already have an industry presence working for you. Your WIN Member Manager can help you build on that presence by identifying the promotional opportunities that make the most sense for your 2027 goals, timing, and budget – and get them on the calendar early. Download this FREE 2027 Marketing Planner and explore WIN Marketing Opportunities
Welcome New WIN Members!
Upcoming Industry Events
The Coravin Symposium – October 5, 2026
Master Mondays – Public Speaking and Presence for Wine Professionals by Kelley Miller – October 5, 2026
Rec Committee Meeting – October 6, 2026
Don’t be a Claude Cowboy: Safe AI for Holiday Sales – October 6, 2026
Lwa Marketing Committee Meeting – October 7, 2026
WSET Level 3 in Wine Course – October 7, 2026
Partner Day 2026: What’s Next, Together – October 8, 2026
Master Mondays – Effective Selling Techniques for Winery Sales Associates – October 12, 2026
Wine for Normal People Celebrates Come Over October: The Art and Biology of Wine Pairing – October 14, 2026
WSET Level 3 in Wine Course – October 14, 2026
Master Mondays – Social Media for Wine Professionals – October 19, 2026
Sustainability in Drinks – October 20, 2026
Lodi Winery Alliance Meeting – October 21, 2026
DTC Master Series: Regional Growth Tour (Okanagan) – October 21, 2026
BevFluence and Export-Import Bank Virtual Discussion on Exports – October 22, 2026
Master Mondays – Winery Hospitality Essentials for Napa and Beyond – October 26, 2026
Wine for Normal People Celebrates Come Over October: Wines of France – October 28, 2026
WSET Level 3 in Wine Course – October 28, 2026
A Perfect Pairing: HALL Wines + Shopify / Awtomic / CQL / Klaviyo – October 29, 2026
What wine industry event topics are important to YOU?
Are you an expert in the field of wine and would like to share your ideas with our event audience? We encourage you to share your ideas regarding panel discussions, case studies, or product presentations and consider joining our line-up of industry experts for in-person & virtual events. If there are particular topics or subjects you would like to learn more about, let us know! Submit your ideas, opinions, and insights you would like to share with our audience.
Marketing Resources & Opportunities
Promote Your WIN Expo Participation!
Every WIN Expo exhibitor receives a unique promo code that gives guests $30 off any ticket, including Conference Sessions – and makes the Expo Floor Pass free.
Share your code with customers and prospects through email, social media, and direct outreach, and give them another reason to visit your booth with a meeting, demo, special offer or giveaway. Better yet, when someone registers using your company’s code, you’ll receive access to that registrant’s contact information, helping turn your pre-show promotion into potential leads before the event even begins. Get your Promo Code NOW!
NEW! Supplier Spotlights Now Available in Video
A New way to put Your Brand in the SPOTLIGHT!
Your expertise deserves more than one format. WIN’s Supplier Spotlight program now includes a Video Spotlight option, giving members a new way to share their expertise, tell their story, and connect with wine industry buyers.
Through one guided interview, WIN handles the heavy lifting – from the conversation and professional video editing to promotion across the WIN network. Choose a Video Spotlight, the traditional Editorial Spotlight, or bundle the two to turn one conversation into multiple pieces of professional content you can continue using in your own marketing.
We interview you. We create it. We promote it. You keep the content.
Explore the NEW Supplier Spotlight Video
WIN Career Opportunities & Resources
Have a position you need to fill? Post Your JOB Now! As a Wine Industry Network member, you can post jobs for FREE! Just use the promo code WINMEMBER when checking out.
Sales & Marketing Lead
VintEdge Winery • Full-time • Napa, CA
Business Analyst, Commercial Data & Reporting
Trinchero Family Estates • Full-time • Napa, CA
Delivery and Warehouse Associate
UOVO Wine • Full-time • Napa, CA
More Wine Industry Career Listings
Product & Service News Content Deadlines:
| CATEGORY | POST DEADLINE – 2:00pm PT | PUBLICATION DATE |
| Vineyard / Grower | 10/5/26 | 10/6/26 |
| Sales / Marketing | 10/7/26 | 10/8/26 |
| Production / Winemaking | 10/12/26 | 10/13/26 |
| Operations / Services Professional | 10/14/26 | 10/15/26 |
| Vineyard / Grower | 10/19/26 | 10/20/26 |
| Sales / Marketing | 10/21/26 | 10/22/26 |
| Production / Winemaking | 10/26/26 | 10/27/26 |
| Operations / Services Professional | 10/28/26 | 10/29/26 |
Click on the newsletter category to add deadline reminders to your calendar through December 2026.
| Vineyard / Grower Deadlines | Sales / Marketing Deadlines |
| Production / Winemaking Deadlines | Operations / Service Professionals Deadlines |
2026 Content Schedule | Login to your Company Page
Content Marketing is the best way to make people aware of YOU, and News Posts are a key factor when it comes to driving traffic to your Company Page. The type of content you post and share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business together. Your posted content is automatically included in Wine Industry Network’s homepage News Feed and also within the Product & Service News emails, delivered to over 16,000+ buyers and decision-makers in the industry.
Content Ideas & Best Practices Tips for News Posts (PDF)