Event Exposure Opportunities
Events are amazing opportunities to get your brand in front of potential customers. Finding and securing the right events to participate in can make the difference between strategic marketing success and failure.
72% of consumers positively view brands involved in quality event experiences and
83% of brands say that event marketing has consistently increased their sales.*
WIN provides a variety of exhibiting, sponsorship, and advertising opportunities designed to deliver exposure and reinforce your company leadership position in the minds of winery owners, winemakers, vineyard managers, tasting room and wine club managers, and other industry professionals that attend our events.
WIN Virtual Events were created to provide an educational resource, in an online format, to capitalize on our audience's ever-increasing "screen" time. Sponsoring or advertising with virtual events have many benefits, including the opportunity to quickly and easily widen your reach and collect a large amount of data on attendees.
Our virtual events draw 500-1200 viewers on average plus scores of other registrants who watch the broadcasts post-event. Our pre-broadcast marketing reaches over 33,000 industry professionals via email in addition to the over 100,000 via social media promotion.
Bold Predictions: Wine Industry Leadership Conference
Bold Predictions: Wine Industry Leadership Conference is a virtual event that hosts industry experts who share their insights and predictions on emerging trends, challenges, and the opportunities wineries can expect to face in the year ahead, along with advice on how to best overcome the challenges while taking full advantage of the opportunities. For more information about this event, visit: wineindustryadvisor.com/boldpredictions
Growing Forward is a virtual series focused on vineyard-related topics and on preparing growers for the year ahead. Past topics have included the California Crush report, updates on the bulk and grape market, regenerative farming methods, discussions on the impact of fires on grower contacts, crop insurance, and ag business best practices. For more information, visit: wineindustryadvisor.com/growingforward
WIN In-person events create the opportunity to socialize, network, and develop potential sales relationships with attendees helping to generate impactful business opportunities.
Wine Industry Sales Symposium
The Wine Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. The conference will also touch on every aspect of sales and marketing efforts including 3-Tier and Direct channel strategies, packaging innovations, pricing and public relations programs, and more.For more information, visit: winesalessymposium.com
North Coast Wine Industry Expo
The Annual North Coast Wine Industry Expo (WIN Expo) is the largest in-person trade show and conference focused exclusively on Napa, Sonoma, Mendocino and Lake counties, and is the 2nd largest wine industry show in North America. Established in 2012 by Wine Industry Network, WIN Expo is considered a must-attend event and has become an integral part of the North Coast wine industry with more than 3,000 wine professionals attending each year. The trade show features nearly 300 exhibitors presenting the latest products and services available along with a robust educational conference focused on three distinct tracks, Winemaking, Sales & Marketing, and Strategy & Leadership. For information on this event, visit: wineindustryexpo.com