Sponsored & Promoted Content
In today's hyper-competitive business environment, content marketing has proven to be the most effective way to garner the attention of potential customers and generate leads. Our Sponsored & Promoted Content program offers 4 unique ways to reach targets using tools proven to increase awareness, highlight new products & services, communicate special offers, and ultimately, drive inbound requests for more information.
Supplier Spotlights
Supplier Spotlights are brand-sponsored editorial content, written by a professional staff writer after conducting an interview, that lives on the WIN Advisor News site. Participating companies have the opportunity to review, edit, and approve the final copy prior to launching the campaign.
Spotlight campaigns include:
- 300 - 500 word written article
- Photos, videos, and other multimedia elements of your choice
- Performance report that includes email metrics, page view reporting, social media performance, and lead generation information
Spotlight campaigns are distributed and promoted in the following channels to ensure maximum exposure:
- Dedicated email campaign to 10,000 - 13,000* targeted WIN subscribers
- Promoted in the Afternoon Brief to over 33,000 industry subscribers*.
- Posted on WIN's Facebook, LinkedIn, & Twitter channels (over 100,000 followers*)
- Featured in WIN news feed
- Published on Wine Industry Advisor
Editorial Spotlight campaigns are only $1,750 per campaign for WIN Members or $2,300 for non-members. Dates must be reserved in advance. Participation is limited.
WIN Webinars
In this modern digital age, webinars have emerged as an advertising frontrunner, capable of generating qualified leads and expanding your brand’s awareness while engaging with a targeted audience. According to data from 2021, professionals favor webinars (81%) as their top choice for content format, with online courses and virtual events trailing behind.
WIN can help create your webinar without you having to worry about the heavy lifting of production. Our team also coordinates the promotion and marketing of your webinar to our vast audience and provides the technical production support, and day-of broadcast details. View our WIN Webinars
Webinar campaigns include:
- Consultation on-topic content
- Webinar platform logistics, platform training, and rehearsal time
- Marketing & promotion of the broadcast
- Registered Attendees List with contact information
- Video featured on Wine Industry Advisor WIN Webinar Series page
- Performance Report that includes email metrics, page view reporting, social media performance, and lead generation information
WIN Webinars are marketed and promoted in the following channels to ensure maximum exposure:
- Dedicated email campaign to 10,000 - 13,000* targeted WIN subscribers
- Promoted in the Afternoon Brief to over 33,000 industry subscribers*.
- Posted on WIN's Facebook, LinkedIn, & Twitter channels (over 100,000 followers*)
- Featured in WIN news feed
- Published on WIN Advisor Events Calendar
WIN Webinar campaigns are only $3,000 per campaign for WIN Members or $3,600 for non-members. Dates must be reserved in advance. Participation is limited.
Sponsored Articles
Sponsored Articles are similar to Spotlights in that they are written by a professional staff writer after conducting an interview and have the opportunity to review, edit, and approve the final copy before launching the campaign.
Sponsored articles include:
- 300 - 500 word written article
- Photos, videos, and other multimedia elements of your choice
- Performance report that includes page view reporting, social media performance, and lead generation information
Sponsored articles campaigns are distributed and promoted in the following channels to ensure maximum exposure:
- Promoted in the Afternoon Brief over 33,000 industry subscribers*
- Posted on the WIN Facebook, LinkedIn, & Twitter (over 100,000 followers*)
- Featured in WIN news feed
- Published on Wine Industry Advisor
Sponsored article campaigns are only $1,200 per campaign for WIN Members or $1,600 for non-members. Dates must be reserved in advance. Participation is limited.
Promoted Content
Promoted Content boosts the exposure of a product, a service, or an event by promoting your content in either the relevant edition of the Product & Service Newsletter (example) to 11,000-16,000 subscribers or in the Afternoon Brief Newsletter (example) to over 33,000+ subscribers.
Your Content has its own section in each newsletter including a headline, 40-70 words of copy, and an image. This feature links to the full product or service listing on the WIN site, or a landing page of your choosing, and is also featured on WIN social media channels with over 100,000 followers.
Featured Product & Service campaigns are only $500 per campaign for WIN Members. Dates are reserved in advance and participation is limited.
Promoted Content in the Product & Service Newsletter includes (WIN Member benefit only):
- 40-70 words of copy
- One 600 x 400-pixel image illustrating the product, service, or event
- Links to the Featured event, a service, or product listing on the WIN marketing platform
- Promoted in the Featured Content section in the Product & Service Newsletter to 11,000 - 16,000 industry subscribers*
- Posted on the WIN Facebook, LinkedIn, & Twitter (over 100,000 followers*)
- Featured in WIN news feed
Promoted Content in the Afternoon Brief Newsletter includes:
- 40-70 words of copy
- One 600 x 300-pixel image illustrating the product, service, or event
- Links to the landing page of your choice
- Promoted in the Promoted Content section in the Afternoon Brief Newsletter to 33,000 industry subscribers*
- Posted on the WIN Facebook, LinkedIn, & Twitter (over 100,000 followers*)
*2023 4th Qtr Social Media Followers, Email Campaign & Afternoon Brief Subscribers.