Sponsored & Promoted Content
In today's hyper-competitive business environment, content marketing has proven to be the most effective way to garner the attention of potential customers and generate leads. The WIN's Sponsored & Promoted Content program offers 4 unique ways to reach targets using tools proven to increase awareness, highlight new products & services, communicate special offers, and ultimately, drive inbound requests for more information.
Supplier Spotlights
Supplier Spotlights are brand-sponsored editorial content, written by a professional staff writer after conducting an interview, that lives on the WIN Advisor News site. Participating companies have the opportunity to review, edit, and approve the final copy prior to launching the campaign.
Spotlight campaigns include:
- 300 - 500 word written article
- Photos, videos, and other multimedia elements of your choice
- Performance report that includes email metrics, page view reporting, social media performance, and lead generation information
Spotlight campaigns are distributed and promoted in the following channels to ensure maximum exposure:
- Dedicated email campaign to 11,000 - 16,000* targeted WIN subscribers
- Promoted in the Afternoon Brief to over 34,000 industry subscribers*.
- Posted on WIN's Facebook, LinkedIn, & Twitter channels (over 100,000 followers*)
- Featured in WIN news feed
- Published on Wine Industry Advisor
Editorial Spotlight campaigns are only $1,650 per campaign for WIN Members or $2,200 for non-members. Dates must be reserved in advance. Participation is limited.
WIN Webinars
Webinars allow you to connect with your audience in an interactive setting - in what we might call - the NEW normal. Topics can range from promotional to educational in nature and provide another way for you to position yourself as a thought leader. Our team coordinates the pre-recorded webinar and broadcast and needed technical support. We also provide and manage the marketing plan for the event.
Webinar campaigns include:
- Consultation on-topic content
- Webinar platform logistics, platform training, and rehearsal time
- Marketing & promotion of the broadcast
- Registered Attendees List with contact information
- Video featured on Wine Industry Advisor WIN Webinar Series page
- Performance Report that includes email metrics, page view reporting, social media performance, and lead generation information
WIN Webinars are marketed and promoted in the following channels to ensure maximum exposure:
- Dedicated email campaign to 11,000 - 16,000* targeted WIN subscribers
- Promoted in the Afternoon Brief to over 34,000 industry subscribers*.
- Posted on WIN's Facebook, LinkedIn, & Twitter social channels (over 100,000 followers*)
- Featured in WIN news feed
- Published on WIN Advisor Events Calendar
WIN Webinar campaigns are only $3,000 per campaign for WIN Members or $3,600 for non-members. Dates must be reserved in advance. Participation is limited.
Sponsored Articles
Sponsored Articles are similar to Spotlights in that they are written by a professional staff writer after conducting an interview and have the opportunity to review, edit, and approve the final copy prior to launching the campaign.
Sponsored articles include:
- 300 - 500 word written article
- Photos, videos, and other multimedia elements of your choice
- Performance report that includes page view reporting, social media performance, and lead generation information
Sponsored articles campaigns are distributed and promoted in the following channels to ensure maximum exposure:
- Promoted in the Afternoon Brief over 34,000 industry subscribers*
- Posted on the WIN Facebook, LinkedIn, & Twitter (over 100,000 followers*)
- Featured in WIN news feed
- Published on Wine Industry Advisor
Sponsored article campaigns are only $1,200 per campaign for WIN Members or $1,600 for non-members. Dates must be reserved in advance. Participation is limited.
Featured Product or Service
The Featured promotion boosts the exposure of an event, a service, or product listing on the WIN marketing platform by featuring it in a relevant edition of the product & service newsletter (11,000-16,000 subscribers) right below the lead story (example). The product has its own newsletter section including a headline, 40-70 words of copy, and a 600 x 400-pixel image. This feature links to the full product or service listing on the WIN site and is also featured on WIN social media channels with over 89,000 followers.
Featured promotion includes:
- 40-70 words of copy
- One 600 x 400-pixel image illustrating the product, service, or event
Featured Products & Services are promoted in the following channels to ensure maximum exposure:
- Promoted in the Featured section in the Product & Service Newsletter to 11,000 - 16,000 industry subscribers*
- Posted on the WIN Facebook, LinkedIn, & Twitter (over 100,000 followers*)
- Featured in WIN news feed
Featured Product & Service campaigns are only $500 per campaign for WIN Members. Dates are reserved in advance and participation is limited.
*2022 2nd Qtr Social Media Followers, Email Campaign & Afternoon Brief Subscribers.