Advertising & Marketing Resources
Why Webinars Still Work in B2B Wine Marketing
For a while, it seemed like webinars had lost their place in B2B marketing. Attendance started to dip, engagement wasn’t what it used to be, and many companies began to wonder whether webinars were still worth the effort. After all, no one wants to invest time into creating a presentation that feels like just another…
Visibility Gaps Are Costing You More Than You Think
Trade show booths are packed away. Travel budgets are reconciled. Lead lists are sitting in spreadsheets waiting for follow-up. And across the wine industry, marketing slows down. In a cautious market, particularly here in California, vendors are scrutinizing every dollar, and advertising decisions feel harder to justify. Pulling back feels responsible. But disappearing isn’t. …
WEBINAR: Visibility Wins – How Consistent Content Drives Leads in the Wine Industry
The wine industry is crowded. Buyers are busy. And most vendor decisions are made long before the first email or phone call. Yet many suppliers remain virtually invisible between trade shows and occasional ads. Join us for a member-exclusive webinar, where we’ll break down what content marketing really means in a B2B wine context,…
Stop Shouting, Start Sharing: How Story-Driven Content Builds Better B2B Connections
Reframe Your Marketing: From Vendor to Trusted Advisor The Noise Problem In today’s wine industry supply space, shouting louder isn’t working. Everyone is vying for attention. Email inboxes are crowded. Newsfeeds are cluttered. And decision-makers – winery owners, production managers, and operations leads – are more selective than ever about who earns their time and…
Beyond the Booth: Staying Visible During & After Event Season
Trade Shows Create Moments.Visibility Builds Momentum. How suppliers stay in front of winery and vineyard decision-makers long after the event floor clears Trade shows play a critical role in the wine industry. They bring suppliers, service providers, and decision-makers together, spark conversations, and create valuable first impressions. But for most buyers, decisions don’t happen on…
How to Use Your WIN Member Placard for Trade Show Lead Generation
The WIN member placard is designed to be a tool for WIN members to connect with trade show attendees and collect their contact information for follow-up. The placards are individualized, featuring your company name and a unique QR code. When a trade show attendee scans the QR code, they are served a submission form with…
WIN Member FAQ
This FAQ covers everything you need to know about managing your membership and company page. Learn how to update payment preferences, understand why posts may or may not appear in newsletters, where your posts are shared, how to place ads, track post performance, update notifications, and get support or training from your WIN account manager.
How to Use AI to Turn Existing Business Content into Marketing Materials
AI can help you repurpose the marketing materials you already have — turning website copy, sales decks, and flyers into blogs, social posts, email intros, and more. Here’s a simple step-by-step guide to get started: ✅ Step 1: Choose Your AI Assistant There are several free or low-cost AI tools available today. Some popular options…
3 Steps to Set Up Your Company Page on WIN
The WIN marketing platform shares traits with other content marketing solutions like social media networks and blogging platforms, but it is a wine industry specific marketing tool with unique and powerful features, so we want to make sure you understand the fundamentals so you can get the most out of it. Below are 3 steps…
B2B Marketing Trends to Pay Attention to in 2025
Key Strategies Shaping the Future of Business Marketing As the B2B landscape continues to evolve, staying ahead of emerging marketing trends is crucial for maintaining a competitive edge. In 2025, innovative strategies will reshape how businesses engage, connect, and convert their target audiences. Here are the top 5 B2B marketing trends shaping the industry this…