Member News: October 2024
Member News & Benefits
Introducing the WIN Marketplace!
The WIN Marketplace is a new platform where members can showcase both new and used products and services, all at no extra cost as part of your membership. We understand that customers discover products and services in different ways, so with the launch of this Marketplace, we’re ensuring your offerings are visible across multiple channels, making it easier for buyers to find what they need. We will be launching this new platform soon – stay tuned for more information!
WELCOME New Members!
Mercedes Benz of Santa Rosa
Upcoming Industry Events
WIN Expo – Registration is now OPEN!
December 5, 2024
Mark your calendars for the largest wine industry trade event & conference located in the heart of wine country. Now in its 12th year, WIN Expo is considered a must-attend event and provides industry suppliers and service providers with direct access to the greatest concentration of Winery and Vineyard buyers anywhere in North America.
If you are exhibiting at the tradeshow take a look at your Exhibitor Kit for upcoming deadlines, links to register staff, in-booth wine pouring, and more!
If you are interested in exhibiting, sponsoring, or even presenting a conference session, don’t wait – take advantage of the pre-event promotion brand exposure.
WIN Webinar: Maximizing Vineyard Resilience: How Smart Heat Protection Can Enhance Grape Quality and Boost Profits – October 17, 2024
WIN Webinar: Finish Strong – End-of-Year Sales & Engagement Tactics – October 31, 2024
PACK Expo – November 4-6, 2024
Sustainable Ag Expo – November 12-13, 2024
Wine Industry Financial Symposium – November 12-13, 2024
SAVE THE DATE: Wine Sales Symposium 2025
Mark your calendars for the 2025 Wine Sales Symposium, to be held on May 16, 2025 in Santa Rosa, CA.
Miss the in-person event? Watch all of the 2024 in-person sessions now
What wine industry topics are important to YOU?
As we get closer and closer to 2025, we would like your feedback to ensure we’re covering the topics in the news and at events that are most important to you! We encourage you to take a moment and submit your ideas, opinions, and insights you would like to share with our audience.
Marketing Resources & Opportunities
Contextual Banner Advertising!
We are excited to introduce WIN’s new Contextual Advertising Program! Designed to make your marketing efforts more targeted and cost-effective, Contextual banner ads focus on keyword-driven targeting, so you can increase visibility while maximizing your advertising budget. Learn more and secure your keywords early!
2025 Marketing Planner
Looking for resources to get your 2025 marketing plan started? Download this FREE 2025 Marketing Planner and get organized early!
Brand Exposure Proven to Reach Your Targets!
You can build brand awareness through various marketing channels, like display ads and paid social ads, but if you want to engage potential customers and create valuable interactions, content marketing tools can generate trust and impact decision-making. Supplier Spotlights and WIN Webinars are two content marketing tools proven to reach targets (such as winemakers, vineyard growers, sales & marketing professionals, and winery operations), providing a wider reach and greater value. Spotlights are advertising tools written and produced in the form of editorial content and WIN Webinars allow you to connect with your audience and engage more personally. Learn more about Spotlights & WIN Webinars.
Employment Resources
Have a position you need to fill? Post Your JOB Now! As a Wine Industry Network member, you can post jobs for FREE! Just use the promo code WINMEMBER when checking out.
Sales Directors
A Toast to You – Santa Rosa, CA
Creative Designer
Adobe Road Winery – Petaluma, CA
Mechanic
Mezzetta Family Co. – American Canyon, CA
Product & Service News Content Deadlines:
| CATEGORY | SUBMISSION DEADLINE (2:00pm PT) | PUBLICATION DATE |
| Vineyard / Grower | 10/7/24 | 10/8/24 |
| Sales / Marketing | 10/9/24 | 10/10/24 |
| Production / Winemaking | 10/14/24 | 10/15/24 |
| Operations / Services Professional | 10/16/24 | 10/17/24 |
| Vineyard / Grower | 10/21/24 | 10/22/24 |
| Sales / Marketing | 10/23/24 | 10/24/24 |
| Production / Winemaking | 10/28/24 | 10/29/24 |
| Operations / Services Professional | 10/30/24 | 10/31/24 |
| Vineyard / Grower | 11/4/24 | 11/5/24 |
| Sales / Marketing | 11/6/24 | 11/7/24 |
| Production / Winemaking | 11/11/24 | 11/12/24 |
| Operations / Services Professional | 11/13/24 | 11/14/24 |
| Vineyard / Grower | 11/18/24 | 11/19/24 |
| Sales / Marketing | 11/20/24 | 11/21/24 |
| Production / Winemaking | 11/25/24 | 11/26/24 |
| Operations / Services Professional | ***11/26/24 | ***11/27/24 |
| Vineyard / Grower | 12/2/24 | 12/3/24 |
| Sales / Marketing | 12/4/24 | 12/5/24 |
| Production / Winemaking | 12/9/24 | 12/10/24 |
| Operations / Services Professional | 12/11/24 | 12/12/24 |
| Vineyard / Grower | 12/16/24 | 12/17/24 |
| Sales / Marketing | 12/18/24 | 12/19/24 |
| Production / Winemaking | 12/23/24 | 12/24/24 |
| Operations / Services Professional | ***12/24/24 | 12/26/24 |
| Vineyard / Grower | 12/30/24 | 12/31/24 |
Click on the newsletter category to add deadline reminders to your calendar.
| Vineyard / Grower Deadlines | Sales / Marketing Deadlines |
| Production / Winemaking Deadlines | Operations / Service Professionals Deadlines |
Content Schedule (PDF) | Login to your Company Page
Content Marketing is the best way to make people aware of YOU, and News Posts are a key factor when it comes to driving traffic to your Company Page. The type of content you post and share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business together. Your posted content is automatically included in Wine Industry Network’s homepage News Feed and also within the Product & Service News emails, delivered to over 16,000+ buyers and decision-makers in the industry.
Content Ideas & Best Practices Tips for News Posts (PDF)
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