Exhibitor Tips for a Successful Trade Show Season – Part 2
Next Steps to ensure a great event & tradeshow ROI.
Trade shows are one of the largest business development channels for organizations, bringing together businesses in the same industry to draw hundreds, if not thousands, of attendees every year. They are a great place to showcase new products and attract potential buyers and a great way to network with your existing clients in-person. They are also one of the biggest costs in marketing budgets, and with such huge investment comes the need for a trade show marketing strategy. Below are a few tips that might seem pretty straightforward, but you would be surprised at how often they are overlooked.
It costs 62% less to close a lead generated from an exhibition booth or a trade show than the one originated through other marketing means.
– The Center for Exhibition Industry Research, 2019
DURING & AFTER the Trade Show:
Designing & Staffing Your Trade Show Booth
Make sure your booth is well-designed & your staff is well-informed! Booths that are visually appealing, and showcase your products effectively will start your exhibit off on the right foot. Consider investing in high-quality graphics and promotional materials. Your staff should be knowledgeable about your products and able to effectively engage with attendees. Provide them with the information and training they need to represent your company professionally.
Consider Event Sponsorship
Event sponsorship can provide a number of benefits for companies and organizations that include the opportunity to reach a large audience, increase brand visibility, and drive traffic. Sponsorship can help companies to differentiate themselves from their competitors and stand out in their industry and can also provide companies with the opportunity to collect data on attendees and generate new leads. This can be done through direct interactions with attendees or through the collection of contact information.
On a scale of 1-10, event marketers rated their confidence in the value of their sponsorship opportunities at virtual events an average of 6.5
– Bizzabo, 2020
Follow up with Leads
After the trade show, follow up with any leads you generated to turn them into customers and evaluate the success of your exhibit by measuring the achievement of your goals, analyzing the feedback from attendees, and considering any lessons learned for future events.
By following these tips, you can maximize the benefits of exhibiting at a trade show and make the most of your investment in this valuable marketing opportunity.
If you are looking for additional marketing resources and industry-specific channels to reach a professional wine audience and event attendees, Wine Industry Network can assist with brand awareness, content distribution, audience targeting, and MORE.