Boosting Sales Before Harvest Begins

Target and market to winemakers while they are planning for the next harvest and need additional vineyards or equipment.

Do you sell to growers & winemakers? If so, it is important to reach them before August – preferably by July. Winemakers are very busy during the harvest season, focused on making wine, and they may not have time to consider new products or services. If you can reach them before harvest, you will have a better chance of getting their attention and making a sale, but ideally, you want to get on their radar earlier in the year before the consideration and decision-making process begins. 

Here are some tips for reaching winemakers:

• Industry publications: Advertise in specialized wine industry publications that winemakers frequently read. These publications may include magazines, newsletters, or online platforms dedicated to the wine industry. Placing an advertisement in these publications ensures that you reach a relevant audience.

• Trade shows and conferences: Participate in wine trade shows and conferences where winemakers gather to exchange knowledge and explore new products and services. Set up an attractive booth that showcases your offerings and engage with attendees to generate interest and leads.

• Email marketing: Build a targeted email list of winemakers and send out newsletters or promotional emails. Provide valuable content related to winemaking, such as tips for a successful harvest or new techniques to enhance wine quality. Make sure to highlight how your product or service can benefit winemakers during the upcoming harvest.

• Online advertising: Utilize digital platforms to target winemakers. Create compelling ads that highlight the unique features or benefits of your product or service, such as equipment for the harvest process, vineyard management software, or consulting services. Tailor your ad copy and visuals to resonate with winemakers’ needs and pain points.

• Direct mail campaigns: Send targeted direct mail campaigns to wineries and vineyards, showcasing your offerings. Consider including samples, catalogs, or brochures that demonstrate your product’s value. Personalize the mailings whenever possible to create a more meaningful connection with the recipients.

• Content marketing: Create informative and engaging content such as blog posts, videos, or webinars centered around the upcoming harvest. Share valuable insights on topics like harvest planning, grape selection, fermentation techniques, or vineyard management. Publish this content on your website, social media channels, and industry platforms to attract winemakers and establish your expertise.

By following these tips, you can increase your chances of reaching winemakers throughout the year, let alone, before harvest to close your sale.