Posts by bschaezlein
Member News: April 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreVisibility Gaps Are Costing You More Than You Think
Trade show booths are packed away. Travel budgets are reconciled. Lead lists are sitting in spreadsheets waiting for follow-up. And across the wine industry, marketing slows down. In a cautious market, particularly here in California, vendors are scrutinizing every dollar, and advertising decisions feel harder to justify. Pulling back feels responsible. But disappearing isn’t. …
Read MoreMember News: March 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreWEBINAR: Visibility Wins – How Consistent Content Drives Leads in the Wine Industry
The wine industry is crowded. Buyers are busy. And most vendor decisions are made long before the first email or phone call. Yet many suppliers remain virtually invisible between trade shows and occasional ads. Join us for a member-exclusive webinar, where we’ll break down what content marketing really means in a B2B wine context,…
Read MoreStop Shouting, Start Sharing: How Story-Driven Content Builds Better B2B Connections
Reframe Your Marketing: From Vendor to Trusted Advisor The Noise Problem In today’s wine industry supply space, shouting louder isn’t working. Everyone is vying for attention. Email inboxes are crowded. Newsfeeds are cluttered. And decision-makers – winery owners, production managers, and operations leads – are more selective than ever about who earns their time and…
Read MoreMember News: February 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreBeyond the Booth: Staying Visible During & After Event Season
Trade Shows Create Moments. Visibility Builds Momentum. How suppliers stay in front of winery and vineyard decision-makers long after the event floor clears Trade shows play a critical role in the wine industry. They bring suppliers, service providers, and decision-makers together, spark conversations, and create valuable first impressions. But for most buyers, decisions don’t happen…
Read MoreMember News: January 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreHow to Use Your WIN Member Placard for Trade Show Lead Generation
The WIN member placard is designed to be a tool for WIN members to connect with trade show attendees and collect their contact information for follow-up. The placards are individualized, featuring your company name and a unique QR code. When a trade show attendee scans the QR code, they are served a submission form with…
Read MoreMember News: December 2025
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
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