Posts by bschaezlein
Why Face-to-Face Still Matters: Getting More Value from B2B Industry Events
For all the advances in digital marketing, one thing hasn’t changed: people still do business with people. That’s especially true in the wine industry, where relationships have always been at the center of how business gets done. Whether you’re introducing a new product, strengthening an existing customer relationship, or exploring new partnerships, face-to-face interactions create…
Read MoreMember News: August 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreHow Much Visibility Does Your Business Really Need?
When it comes to marketing, many suppliers ask the wrong question. Instead of asking, “How much should I spend?” a better question is, “How visible does my business need to be to achieve its goals?” Not every company is trying to accomplish the same thing. A family-owned business serving a regional market has different marketing…
Read MoreMember News: July 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreWhy Newsletter Advertising Still Delivers Results
Digital advertising has never offered more options. Brands can advertise through search, social media, websites, streaming platforms, and countless other channels. Yet one of the most effective advertising tools remains surprisingly simple: the email newsletter. The reason is trust. Unlike many digital advertising environments where audiences are passively exposed to content, newsletter subscribers have actively…
Read MoreMember News: June 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreA Better Way to Be Discovered in the Wine Industry
How the evolution of Wine Industry Network is helping suppliers increase visibility and connect with the right buyers For years, suppliers in the wine industry have relied on trade shows, outbound outreach, antiquated print directories, and their own websites to connect with winery and vineyard buyers. Those channels still matter, but the way buyers discover…
Read MoreMember News: May 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
Read MoreWhy Webinars Still Work in B2B Wine Marketing
For a while, it seemed like webinars had lost their place in B2B marketing. Attendance started to dip, engagement wasn’t what it used to be, and many companies began to wonder whether webinars were still worth the effort. After all, no one wants to invest time into creating a presentation that feels like just another…
Read MoreMember News: April 2026
On behalf of the entire team, I’d like to begin by wishing you all a Happy New Year! We’re very excited about the year ahead building on the successful programs we’ve created over the last 13 years…
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