Resources
Beyond the Booth: Staying Visible During & After Event Season
Trade Shows Create Moments. Visibility Builds Momentum. How suppliers stay in front of winery and vineyard decision-makers long after the event floor clears Trade shows play a critical role in the wine industry. They bring suppliers, service providers, and decision-makers together, spark conversations, and create valuable first impressions. But for most buyers, decisions don’t happen…
Read MoreHow to Use Your WIN Member Placard for Trade Show Lead Generation
The WIN member placard is designed to be a tool for WIN members to connect with trade show attendees and collect their contact information for follow-up. The placards are individualized, featuring your company name and a unique QR code. When a trade show attendee scans the QR code, they are served a submission form with…
Read MoreWIN Member FAQ
This FAQ covers everything you need to know about managing your membership and company page. Learn how to update payment preferences, understand why posts may or may not appear in newsletters, where your posts are shared, how to place ads, track post performance, update notifications, and get support or training from your WIN account manager.
Read MoreHow to Use AI to Turn Existing Business Content into Marketing Materials
AI can help you repurpose the marketing materials you already have — turning website copy, sales decks, and flyers into blogs, social posts, email intros, and more. Here’s a simple step-by-step guide to get started: ✅ Step 1: Choose Your AI Assistant There are several free or low-cost AI tools available today. Some popular options…
Read More3 Steps to Set Up Your Company Page on WIN
The WIN marketing platform shares traits with other content marketing solutions like social media networks and blogging platforms, but it is a wine industry specific marketing tool with unique and powerful features, so we want to make sure you understand the fundamentals so you can get the most out of it. Below are 3 steps…
Read MoreB2B Marketing Trends to Pay Attention to in 2025
Key Strategies Shaping the Future of Business Marketing As the B2B landscape continues to evolve, staying ahead of emerging marketing trends is crucial for maintaining a competitive edge. In 2025, innovative strategies will reshape how businesses engage, connect, and convert their target audiences. Here are the top 5 B2B marketing trends shaping the industry this…
Read MoreWhat’s Your 2024 Marketing Plan?
Lessons learned in the past for future Success It’s that time of year again! As we move from late Summer into Fall, the industry begins to prep for the annual harvest. But let’s not forget the other important task for this time of the year = creating next year’s marketing plan! Of course, there is no…
Read MoreBoosting Sales Before Harvest Begins
Target and market to winemakers while they are planning for the next harvest and need additional vineyards or equipment. Do you sell to growers & winemakers? If so, it is important to reach them before August – preferably by July. Winemakers are very busy during the harvest season, focused on making wine, and they may…
Read MoreWhat is Sponsored Content?
Sponsored content is a piece of content used as an advertisement to increase your brand exposure by targeting a specific audience. Sponsored content can take on a variety of formats, such as articles, videos, testimonials, infographics, or static images. Sponsored articles look like native content, blending with organic content. This type of advertising has become…
Read MoreExhibitor Tips for a Successful Trade Show Season – Part 2
Next Steps to ensure a great event & tradeshow ROI. Trade shows are one of the largest business development channels for organizations, bringing together businesses in the same industry to draw hundreds, if not thousands, of attendees every year. They are a great place to showcase new products and attract potential buyers and a great…
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