Resources
Why Face-to-Face Still Matters: Getting More Value from B2B Industry Events
For all the advances in digital marketing, one thing hasn’t changed: people still do business with people. That’s especially true in the wine industry, where relationships have always been at the center of how business gets done. Whether you’re introducing a new product, strengthening an existing customer relationship, or exploring new partnerships, face-to-face interactions create…
Read MoreHow Much Visibility Does Your Business Really Need?
When it comes to marketing, many suppliers ask the wrong question. Instead of asking, “How much should I spend?” a better question is, “How visible does my business need to be to achieve its goals?” Not every company is trying to accomplish the same thing. A family-owned business serving a regional market has different marketing…
Read MoreWhy Newsletter Advertising Still Delivers Results
Digital advertising has never offered more options. Brands can advertise through search, social media, websites, streaming platforms, and countless other channels. Yet one of the most effective advertising tools remains surprisingly simple: the email newsletter. The reason is trust. Unlike many digital advertising environments where audiences are passively exposed to content, newsletter subscribers have actively…
Read MoreA Better Way to Be Discovered in the Wine Industry
How the evolution of Wine Industry Network is helping suppliers increase visibility and connect with the right buyers For years, suppliers in the wine industry have relied on trade shows, outbound outreach, antiquated print directories, and their own websites to connect with winery and vineyard buyers. Those channels still matter, but the way buyers discover…
Read MoreWhy Webinars Still Work in B2B Wine Marketing
For a while, it seemed like webinars had lost their place in B2B marketing. Attendance started to dip, engagement wasn’t what it used to be, and many companies began to wonder whether webinars were still worth the effort. After all, no one wants to invest time into creating a presentation that feels like just another…
Read MoreVisibility Gaps Are Costing You More Than You Think
Trade show booths are packed away. Travel budgets are reconciled. Lead lists are sitting in spreadsheets waiting for follow-up. And across the wine industry, marketing slows down. In a cautious market, particularly here in California, vendors are scrutinizing every dollar, and advertising decisions feel harder to justify. Pulling back feels responsible. But disappearing isn’t. …
Read MoreWEBINAR: Visibility Wins – How Consistent Content Drives Leads in the Wine Industry
The wine industry is crowded. Buyers are busy. And most vendor decisions are made long before the first email or phone call. Yet many suppliers remain virtually invisible between trade shows and occasional ads. Join us for a member-exclusive webinar, where we’ll break down what content marketing really means in a B2B wine context,…
Read MoreStop Shouting, Start Sharing: How Story-Driven Content Builds Better B2B Connections
Reframe Your Marketing: From Vendor to Trusted Advisor The Noise Problem In today’s wine industry supply space, shouting louder isn’t working. Everyone is vying for attention. Email inboxes are crowded. Newsfeeds are cluttered. And decision-makers – winery owners, production managers, and operations leads – are more selective than ever about who earns their time and…
Read MoreBeyond the Booth: Staying Visible During & After Event Season
Trade Shows Create Moments. Visibility Builds Momentum. How suppliers stay in front of winery and vineyard decision-makers long after the event floor clears Trade shows play a critical role in the wine industry. They bring suppliers, service providers, and decision-makers together, spark conversations, and create valuable first impressions. But for most buyers, decisions don’t happen…
Read MoreHow to Use Your WIN Member Placard for Trade Show Lead Generation
The WIN member placard is designed to be a tool for WIN members to connect with trade show attendees and collect their contact information for follow-up. The placards are individualized, featuring your company name and a unique QR code. When a trade show attendee scans the QR code, they are served a submission form with…
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